Byline: Bamrung Amnatcharoenrit
Oct. 13--The 28th-annual Top Advertising Contest of Thailand (Tact) has experienced a sharp drop in entries caused by a boycott from the country's top advertising agencies, who are refusing to participate due to a disagreement over judging criteria.
Some firms recently decided to jointly launch their own competition, dubbed the Adman Awards, the first of which were held two weeks ago.
The number of entries in Tact totalled 502 from 41 agencies, down from 1,427 a year earlier. The three agencies submitting the most entries were SC Matchbox with 98, Ogilvy & Mather with 65, and Saatchi & Saatchi with 54.
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